THE MYTHS, LEGENDS AND REALITIES OF OTC PRODUCTS

Thursday, October 15, 2015

1:30 pm – 4:30 pm (3 CE hrs)

Room 101-B

You bring the popcorn and I’ll bring the entertainment, along with education.  This 3-hour program will explore all the myths, legends and realities of toothbrushes, toothpastes and mouth rinses.  We will look at vintage commercials and evaluate how they have shaped our current philosophies and explain why we are so challenged with getting the right products into the hands of our patients.  This course will leave you questioning many of the advertisements and making wiser decisions for yourself and your patients.

Course Objectives:

·       Look at the trends in marketing and how they effect our own decision making process.

·       Formulate a homecare protocol.

·       Evaluate and discuss the science behind many of the OTC products.

·       Determine what toothbrush is best for each patient (manual and electric).

·       Compare and discuss the current rinses available for in-office and home use. 

Recommended for…Hygienists.

Judy Bendit, RDH, BS has been invited to present programs at more than 300 dental and hygiene meetings in the United States and Canada.  She currently holds an adjunct faculty position in the Periodontal Department, Temple-Kornberg School of Dentistry.  In addition to speaking, Judy also has written many articles on dental related topics, and is a volunteer for the Global Smile Foundation performing community outreach around the world. 

Following her years of practice as a clinical dental hygienist, Judy served as a professional sales representative for manufacturers of dental products for 12 years.  She also served as an educational consultant for several dental manufacturers for the past 15 years.  In recognition of her expertise as a presenter, Judy has been recognized for several years as a “Top Leader in Dental Education” by Dentistry Today.  She has been a longstanding member of the ADHA and a distinguished member of the Academy of Dental Hygiene. 

Ms. Bendit, (or an immediate family member) has a significant relationship with the following commercial organizations whose product she will refer to in this presentation: Dentsply and Orascoptic.